Design & Development with Purpose
Blending human-centered design with technical precision to create meaningful, scalable digital experiences.
Senior professional with 20+ years of experience in UX Design and Web Development, blending creativity and technical expertise. I’ve contributed to over 270 projects, collaborating across design, front-end, and strategy. With a background in Product Design and a postgrad in Digital Marketing, I deliver accessible, high-performance products optimized for SEO. Passionate about quality and precision, I aim to lead teams, solve real problems, and build digital solutions that improve lives and reach everyone.
Design That Understands People
Human-centered design goes beyond empathy — it’s about creating real, functional connections with people.
As a Senior UX/UI Designer, I focus on creating intuitive, inclusive, and research-based interfaces. My design process incorporates journey mapping, usability testing, and storytelling — always supported by tools like Figma, Hotjar, and Google Analytics.
Code that Delivers
I build fast, scalable, and accessible digital products — always ready for real-world impact.
On the development side, I specialize in front-end architecture, WordPress, and SEO-focused performance. I work with modern frameworks and tools to ship accessible, production-ready code, and I support DevOps workflows to streamline delivery.
Core Strengths
- T-Shaped Design
- Equitable Design
- Assistive Design
- Scalable Architecture
- Performance-Driven Dev
- CI/CD & DevOps Mindset
UX Design
- Design Thinking
- Design Sprints
- UX Research
- Prototyping
- Usability Testing
- UX Audit
UI Design
- Information Architecture
- Responsive Design
- Design Systems / Atomic Design
- Wireframing
- Usability
- Microinteractions
Web Developer
- Semantic HTML & SEO
- PHP / MySQL / WordPress
- React.js & Next.js
- Accessibility (WCAG, ARIA)
- Git & Branching Workflow
- Page Speed Optimization
